Knowing Text Marketing

Why do Text Marketing?
In the whirr of text marketing, instant messaging and proximity technologies, the SMS is still under the spotlight.

Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; Google, meanwhile, wants to promote SMS again through a protocol called RCS (Rich Communications Services) that would allow classic text messages to also send images, video, create groups and much more.

The rumors about SMS are continuous and are an index of constant attention to this channel. For this reason, in this post we wanted to offer you a glimpse of the present of the text marketing for restaurants, without taking a stand in the dispute between those who declare their decline and those who advocate their rebirth, just synthesizing the characteristics that make it A fundamental marketing instrument.

SMS Marketing analytics

Today in the world, almost half of the people who own a mobile phone (47%) use it only to make calls and send SMS. The study, conducted by Gsma in 56 countries that represent 80% of the world’s population, indicates that SMS is also very popular where there is widespread use of smartphones and Internet connections competing with Wi-fi marketing. The messages are used more than applications like WhatsApp (that it is widely integrated with wi-fi marketing for restaurants) in France, Belgium, United Kingdom, Russia, United States, Canada, and Australia.

Despite having already reached 25 years and that his golden age ended in the 90s, the SMS retains some peculiarities that distinguish it from the other channels: among them, it is one to one communication potential stands out. An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark).

Perhaps one of the secrets of the SMS is precisely textuality: 160 characters, like a tweet (or almost), but silent, direct, without the feeling of saturation transmitted by the bulletin boards, inboxes, walls, etc. Many will object: “Text Marketing for companies is effective now because the channel is not saturated. What will happen when the sending volumes increase and the SMS inbox is as saturated as the e-mail inbox? ” That will mean that the channel will have reached full maturity and awareness. And if we consider that experimentation is born out of consciousness, SMS Marketing will continue to evolve, refining more and more resources at your disposal.

https://prestoprint.tumblr.com/

https://automatic-door-opener.tumblr.com/

https://bestaccesssystemsusa.tumblr.com/

https://cctvameraspro.tumblr.com/

https://doorstrike-devices.tumblr.com/

https://electromagneticlocksecurityusa.tumblr.com/

https://emergency-light.tumblr.com/

https://exit-button.tumblr.com/

https://magnetic-door-lock-experts.tumblr.com/

https://mortisemaglock.tumblr.com/

https://videointercomsystemeeuu.tumblr.com/

https://whatisaccesscontrol.tumblr.com/

https://pushtoexitbutton.tumblr.com/

https://codyweiser8.tumblr.com/

https://eating-anddancing.tumblr.com/

https://foodncompany.tumblr.com/

https://marketingfood.tumblr.com/

https://restaurantmarketingpro.tumblr.com/

https://myfood-yourfood.tumblr.com/

https://restaurantandideas.tumblr.com/

https://socialmeidamarketing4restaurants.tumblr.com/

Jan 16th, 2020

MORE YOU MIGHT LIKE
Social media marketing actions
image
Actions in social media for restaurants plan
Restaurants are better suited to social networks compared to a website. On the one hand, social media marketing for restaurants is more practical because it requires constant “activation”: they must share content that causes cravings/desires and an audience that sees them, something that is easier to achieve by participating in social networks versus building a robust website.

However, not all business has built a social media strategies for restaurants, For that reason, we prepared a small list of 3 main actions to optimize your presence in social networks and provide a better experience for your customers:

In your Twitter / Instagram bio, or on your Facebook for restaurants “About”, you can always put the slogan or values of your restaurant, but this will not be as useful as placing your business service and contact information there. In that space, you should make sure you have the following:

Kind of food
Opening Hours
Address (if it is a single local), if they are 2-6 you can put the sectors or area where the premises are located
Contact phone / orders
Website (if you have one)
The food business is known to be one of the best-sellers with images. If so, why upload a photo taken out of focus or with a mobile or 3-megapixel camera? Gastronomic photography is an art (or so they say) and requires that you contemplate certain fundamental aspects such as focus, lighting, and object.

If you recognize that you do not have that gift or art to take good pictures, you have several options: ask someone to see you take good photos, re-post images that others have uploaded (from your restaurant, obviously, and giving them credit), and Finally, the most used option, go to a photographer with some training/experience. On Instagram for restaurants you can upload your photos with a hashtag of #nombrerestaurantemenu (here an example); An easy way for everyone to see your menu in images.

Another action that can help you provide a better experience, to your current and potential customers through social networks, is to provide effective support for any request or complaint you receive through these channels. I have been able to verify that by the perception of immediacy of Twitter for restaurants or Instagram, many users contact the restaurant’s account with a question, which translates into a subsequent sale. And in some cases, complaining about a restaurant about social networks negatively affects your image.

On other occasions, users contact or mention the brand on Facebook or Twitter, to make a complaint. If you want to repair your image, and the relationship with that client, you must answer without delay. You must monitor private messages on Facebook, as clients generally use this path to request support.